We at Global Upside (“we,” “us,” or “our”) have created this Privacy Policy because we know that you value how the information and data you provide to us is used and shared. This Privacy Policy applies to our online information collection and use practices when you visit the website (“Site”), but does not relate to how we use the information you may share with us if we provide you financial, accounting, human resource, or consulting services. The use of your information in such situations will be governed only through a final master services agreement or other related documents with respect to the particular services. Your visit to the Site is also subject to our Legal Notices and Terms of Use, which is located on the Site.

Our Commitment to Privacy

Global Upside provides this Privacy Policy to make you aware of our privacy practices and of the choices you can make about the way your information is collected and used. This Privacy Policy describes what information we may collect about you; how we use your information; how we protect it; and what choices you have about how that information is used.

We may revise any portion of the Site, including this Privacy Policy, from time to time to keep up with technical innovation, new types of Site content, and for other reasons. All revisions to this Privacy Policy will be effective upon notice given by means of posting the revised Privacy Policy on this Site, with a new effective date posted at the top. If the Privacy Policy changes in a way that materially affects how we handle personal information, we will not use the personal information we previously gathered in the manner described in the new policy without providing notice and/or obtaining your consent, as appropriate. Your continued usage of the Site after any revision(s) to this Privacy Policy will constitute your acceptance of the revised Site Privacy Policy. We encourage you to refer to this Privacy Policy frequently, and to regularly check the effective date shown at the top.

The Information We Collect from Website Users

Personal Information includes information that is unique to an individual, such as a name, physical address, e-mail address, or telephone number. We collect Personal Information when you register for our news and events, or request a download of our case studies or white papers. We also collect Personal Information when you email us through or regarding the Website on the Site’s ‘Contact’ page.

Our Site may contain links to third party websites, advertisers, or services that are not owned or controlled by Global Upside. Global Upside is not responsible for how these websites operate or treat your personal information, so be sure to read such third party websites’ Privacy Policies. One example is our third party web feed management provider, Feedburner ( Feedburner collects Personal Information, such as your email address, when you subscribe to our RSS feed on the Site’s ‘Blog’ page. To learn more about Feedburner’s privacy policy, please go to

We may also collect non-Personal Information from all Site visitors, even if they do not register for the services discussed above. For example, Global Upside may use “cookies” or other technology to collect non Personal Information about your use of the Site or emails we send to you. Cookies are described in more detail below. Global Upside may also collect information such as IP address, browser type, domain name, access times, duration of visit, referring URL, platform, new and repeat information, time stamp and exit page information.

Use of the Information We Collect from Website Users

We may use your Personal Information internally for our own purposes, including to manage and maintain the Site, to improve our services to you, or to analyze your use of the Site, to study trends regarding use of the Site, and for our own marketing purposes.

In addition, unless you contact us to request that we not use your Personal Information, we may use your Personal Information (for example, your email address) to send you certain mailings prepared by us, such as our news and events, or other materials. We also may use the Personal Information you provide to let you know when new content is available at our Site, or to alert you to conferences and other events, materials, goods, or services that we believe would be valuable to you and are consistent with our mission.

Your Personal Information will not be sold, disclosed, or made available to any third party without your permission except as set forth in this Privacy Policy. Circumstances where Global Upside may divulge or transfer your Personal Information include Global Upside’s response to an order from a governmental authority, when you give us permission to do so, or when Global Upside otherwise is required by law to make the information available to a third party. Such circumstances include, but are not limited to, situations where we believe disclosure is necessary to comply with a regulatory requirement, judicial proceeding, court order, or legal process served on us, or to protect the safety, rights, or property of our customers, the public, or Global Upside. We also reserve the right to report to law enforcement agencies any activities that we reasonably believe to be unlawful, and to release to such agencies Personal Information about users of the Website who we reasonably believe to be engaged in or involved with such unlawful activities.

We may share your Personal Information with companies who perform services on our behalf. Examples of such companies include, but are not limited to, data analysis firms, customer service and support providers, email vendors, web hosting providers, cloud storage providers, and providers of corporate management services.

In the event that Global Upside is (or all or substantially all of our assets are) sold to or otherwise acquired by a third party, merges with a third party, files for bankruptcy, ceases operations and dissolves, or undergoes a consolidation or reorganization pursuant to which the assets of Global Assets have been or are to be transferred to an affiliated entity, you acknowledge and agree that Personal Information about you collected and maintained by Global Upside may be transferred to a third party.

Global Upside may de-identify your Personal Information and combine it with others’ information (i.e., anonymous, aggregated data). This anonymous, aggregated data and other nonpersonal information may be shared with other organizations for research and other purposes, and otherwise treated as nonpersonal information.

Applicable Law/International Issues

Information you provide to Global Upside will be collected, processed, stored, disclosed and disposed of in accordance with applicable U.S. law. If you are a non-U.S. user, you acknowledge and agree that we may collect and use your Personal Information and disclose it to other entities, in the manner described above in “Use of the Information We Collect from Website Users,” outside your resident jurisdiction.
In addition, your Personal Information may be stored, processed, transferred between, and accessed from other countries outside your resident jurisdiction. Facilities and laws in these other countries may not provide the same level of protection for Personal Information as the one in which you currently reside. By providing us your Personal Information, you acknowledge that you have read this Privacy Policy, understand it, agree to its terms and consent to the collection, processing, storage, access and transfer of such Personal Information outside your resident jurisdiction.

If you do not consent to the terms of this Privacy Policy, please do not use this Website, but if you have already provided us with Personal Information, please see “Removing or Changing Your Information” of this Privacy Policy, below, for instructions on how to remove your Personal Information.

Removing or Changing Your Information

To remove or change the Personal Information you have provided to us, please send a written request to or to the following address:

Global Upside, Inc.
809-B Cuesta Drive
Suite 2172
Mountain View, CA 94040

Cookies and Other Tools

Cookies are unique identifiers sent to your device by a web server and stored on your device’s storage. A cookie allows many sites to identify you upon each visit with a personalized message before you actively login or to track a returning user. Like many websites, Global Upside may use cookies, tracking pixels, and other technologies (collectively, “Tools”) to improve your Site experience, or collect aggregate information about usage of the Site.

If you choose not to take advantage of these interactive features, you can set up your browser to reject cookies or to alert you when a cookie has been sent. Most browsers offer instructions on how to reset the browser to reject or delete cookies in the “Help” section of the toolbar.

Please be aware that third party websites to which we provide links, such as, may use cookies when you visit them, and may use their cookies differently from Global Upside. Our Privacy Policy does not cover the use of cookies by third party websites. We are unable to control the use of cookies by those websites, and thus recommend that you review their privacy policies before using them. To learn more about Feedburner’s privacy policy, please go to

Do Not Track (DNT) is a privacy preference that users can set in their web browsers. When a user turns on DNT, the browser sends a message to websites requesting that they don’t track the user. Because standard Do Not Track technology is not yet finalized, and not all browsers support DNT, the Site’s information collection and disclosure practices, and the choices that it provides to consumers, may continue to operate as described in this Privacy Policy, whether or not a DNT signal is received. For more information about DNT see


We use administrative, physical and technical measures to safeguard your personal information and help protect it from unauthorized access. However, no security can be 100% effective, so we cannot guarantee the security of your information. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of any account you might have with us has been compromised), please immediately notify us by contacting us at the email address listed below.

Our Commitment to Children’s Privacy

Protecting the privacy of children is important to Global Upside. For that reason, the Website is directed only to persons who are age 18 or older and no part of the Website is structured to attract anyone under age 13. We do not collect Personal Information from any individual we know is a child under age 13.

How to Contact Us

If you have any questions or comments regarding this Privacy Policy, please contact us by email addressed to

Other Terms and Conditions

In addition to this Privacy Policy, your use of the Site is governed by the Site’s Legal Notices and Terms of Use which are available on the Site. Please read them carefully. These Legal Notices and Terms of Use are fully incorporated and made a part of this Privacy Policy by this reference, and they include terms governing choice of law, the venue for disputes, and other matters that are of importance to the construction and application of this Privacy Policy.